Our STORY

Who we are

Sever Impeks is an independent qualitative research company founded in 1980 by Leyla Sever, Ph.D., the pioneering qualitative researcher in Turkey.

Sever Impeks has extensive experience in a wide range of industries, including FMCG, kids & youth, luxury, pharma, textile, automotive, finance and change management.

Our multidisciplinary team consists of individuals with years of experience in the field.

OUR LOGO

Our logo was inspired by the bird of paradise flower. Resembling a a brightly coloured bird in flight, our logo represents freedom, optimism and constructive action through both challenge and success. 

Part of the wonder of exploring and studying human behaviour is learning about the ‘cycles’ that are apparent in each aspect of the world. Our logo is a visual reminder of our commitment to the progression of understanding, which is continuous, imaginative and reflective. The beauty of this process is that it helps us solve problems through a positive lens by looking at new possibilities. Our logo is a symbol of unity across nature and human culture.